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Exploring MS adCenter – Reports and Tools
With adCenter to take center stage for account managers when the Yahoo! / Bing search merger becomes a reality, it will be interesting to see if Microsoft will invest the money into both the web and...
View ArticleadCenter’s CPC Bidding Algorithm
Google’s bidding algorithm is pretty well known to agencies like ours due to a lot of discussion in the industry and various workshops we have with our Google representatives throughout the year....
View ArticleadCenter vs AdWords: Geo-Targeting and Geo-Mods
Let’s say you’re a storage company in Tulsa, Oklahoma. You’ve got a Google AdWords Account set up that is geographically targeted to the Tulsa metro area only, with geo-modified keywords such as...
View ArticleImporting an AdCenter Campaign into AdWords
Normally I wouldn’t build a campaign in Microsoft’s adCenter Desktop and import it into AdWords Editor, I work the other way around due to how “notepad-ish” Editor is. But I noticed that the latest...
View ArticleAdCenter Negative Keywords – Knowing is Half the Battle!
The merger of Bing and Yahoo search has opened up a phenomenal opportunity for advertisers to now access one-third of the search market share from one place. In order to tap into this, search...
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The New AdCenter Web UI
I logged into one of my MS AdCenter accounts today to find that the web user interface has finally been updated, giving me a chance to poke around and review it. The development team has switched from...
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Yahoo! | Bing: Rich Ads in Search
What is RAIS? Essentially it’s a unique feature that allows you to add elements like multiple page links, images, icons, video, optional form fields and product info to your search results on Yahoo!...
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adCenter Dynamic Keyword Insertion
Dynamic Keyword Insertion is fantastic at increasing relevance, it increases CTR and quality scores, it ensures more bolding within your title, descriptions and display URL’s so your pay per click ad...
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AdCenter Tips: Using the Negative Keyword Conflicts Report
Ever wonder why your ad might not be showing on the search results page? There are many reasons this might happen: the geographic settings are off, the budget is depleted, or the time of day and day of...
View ArticleBreaking News: Microsoft adCenter is now Bing Ads
If you have not logged into your adCenter account this morning you might want to. A refreshed new login page waits along with a few revamps to tools / resources. Also on the horizon are updates to the...
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